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A well-funded tech startup that was desperately in need of a more modern and appropriate brand positioning. While managing and art directing designers on a remote basis, I spearheaded a new vision for the company.
As the Design Director for Automox, I provided strategy, design, and production for a complete brand refresh. Designed a brand guidelines web portal, managed and art-directed contract designers and external agencies, and worked closely with the Dev team to ensure that concepts were built to spec.